In Germany, deals don’t just depend on numbers – they depend on trust. Discover why credibility, presence, and adaptability are decisive factors for international companies entering the German market.

The quiet strength behind Germany’s economy — the Mittelstand — is struggling. Why this matters, and why now is the right time for new partnerships.

In Germany, credibility is everything. For international companies entering the DACH region, success depends not only on product quality but also on how you are represented. Senior-level presence can make the difference between being taken seriously—or being dismissed as “just another vendor.”

Germany is famous for its engineering, its precision, and its efficiency. But let’s be honest: this is also the country where decisions sometimes take forever, where projects are overplanned, and where “German overengineering” has become a cliché. Why build something in three steps if you can design a process in ten?

German business dress is less formal than in many countries. Suits and ties remain common in politics, banking, or top consulting—but in most industries, “casual but serious” is the norm. What matters most: being well-groomed, professional, and authentic.

Germany’s consumer market shows a striking paradox: while cars are treated as emotional status products with high brand loyalty and premium pricing, in most other sectors price and convenience dominate. From retail to digital platforms, low-cost entrants like Temu demonstrate how quickly pragmatic German consumers adapt when value is clear.

When expanding into Europe, English is often seen as the default. Yet the numbers tell a different story: German remains the most widely spoken native language across the continent.