Blog
Doing business in Germany is rewarding—but it also comes with its own cultural codes and expectations. In this blog, I highlight key aspects of the German business world to make you aware of cultural differences, give you confidence and open your eyes to new opportunities.
If you want to dive deeper into these cultural insights, get in touch. I offer a free presentation on the essentials of German business life—so you can approach the market prepared, confident and ready to succeed.
Understanding the German Mittelstand:
The quiet strength behind Germany’s economy — the Mittelstand — is struggling. Why this matters, and why now is the right time for new partnerships.
Why Simple, If Complicated Works Too? German Business Culture in Comparison
Germany is famous for its engineering, its precision, and its efficiency. But let’s be honest: this is also the country where decisions sometimes take forever, where projects are overplanned, and where “German overengineering” has become a cliché. Why build something in three steps if you can design a process in ten?