Blog
Doing business in Germany is rewarding—but it also comes with its own cultural codes and expectations. In this blog, I highlight key aspects of the German business world to make you aware of cultural differences, give you confidence and open your eyes to new opportunities.
If you want to dive deeper into these cultural insights, get in touch. I offer a free presentation on the essentials of German business life—so you can approach the market prepared, confident and ready to succeed.
Senior-Level Presence: Why It Matters in the German Market
In Germany, credibility is everything. For international companies entering the DACH region, success depends not only on product quality but also on how you are represented. Senior-level presence can make the difference between being taken seriously—or being dismissed as “just another vendor.”
Business Dress in Germany: Casual but Serious
German business dress is less formal than in many countries. Suits and ties remain common in politics, banking, or top consulting—but in most industries, “casual but serious” is the norm. What matters most: being well-groomed, professional, and authentic.