Blog
Doing business in Germany is rewarding—but it also comes with its own cultural codes and expectations. In this blog, I highlight key aspects of the German business world to make you aware of cultural differences, give you confidence and open your eyes to new opportunities.
If you want to dive deeper into these cultural insights, get in touch. I offer a free presentation on the essentials of German business life—so you can approach the market prepared, confident and ready to succeed.
Germany: Premium Cars vs. Value-Driven Markets – A Paradox
Germany’s consumer market shows a striking paradox: while cars are treated as emotional status products with high brand loyalty and premium pricing, in most other sectors price and convenience dominate. From retail to digital platforms, low-cost entrants like Temu demonstrate how quickly pragmatic German consumers adapt when value is clear.
German: Still Europe’s Most Widely Spoken Native Language
When expanding into Europe, English is often seen as the default. Yet the numbers tell a different story: German remains the most widely spoken native language across the continent.